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The staff of Media General, which includes the operators of TV3, ONUA TV, 3FM, ONUA FM, Akoma FM, Connect FM, and 3news.com, has received customer service training.
The training was part of management's endeavor to improve the skills of selected employees in satisfying consumer needs. Samantha Wuta-Ofei, a Life Coach, led the employees through the two-day training session, which began on Thursday, May 12.
"Knowing your customer intimately," "Keeping the consumer first," and "How do you interact with your customer" were among the topics highlighted. They were also shown how to identify the consumer or target audience using various ways.
Ms Wuta-Ofei led the group through a series of focus group talks. She defined insights as the ability to gain an accurate and deep understanding of the customer, among other things.
She stated that every customer wants to feel special. "They want to feel important and that their patronage is valued."
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