There’s no doubt, Tiktok is the one of most downloaded App in 2021. Initially this app was seen as a Gen Z space only, but it has experienced an influx of new users due to the COVID-19 lockdown measures. As users are stuck at home and on their phones, they’ll be looking for new ways to entertain themselves, since most social media users are attracted to videos.
It is also no surprise that Facebook is one of the most popular apps of 2021. Facebook has been useful during this time of pandemic, where people want to connect and stay in touch. It is the most popular app published world wide, based on downloads.
Instagram is very useful when it comes to marketing. According to Statista, brands uploaded an average of 0.7 posts to the social platform every day in 2018. Between IGTV, Instagram Lives, and Instagram Stories, the app provides plenty of opportunities for marketers to engage with their audience.
WhatsApp has approximately 2 billion users globally. While WhatsApp may not be as popular in other countries like United States, it is the leading messaging app across the rest of the globe. It provides opportunities for businesses to keep in contact with their clients and customers through personalized messages, special offers and more. There are many interesting marketing opportunities with WhatsApp as WhatsApp marketing continues to grow.
Another famous messaging app is Telegram, a free app with about 500 million active monthly users ,which can be used to send photos, videos, and also download videos, photos, and receive messages.
Chinese apps, such as TikTok are banned in India, so others would have the opportunity to create to a new app to fill the void. Moj is a great example of this, It allows users to make short videos of up to 15 seconds and add various effects to personalize them.
This app, was definitely one of the most successful apps in the year 2020. In April 2020, Zoom reported over 300 million daily participants and the app featured 38 million downloads in January 2021 alone. This boom is directly linked to the COVID-19 pandemic crisis. As many users across the globe had to continue working from home, they used Zoom as their video-conferencing app of choice. Zoom allows users to conduct video calls for business or for keeping in touch with loved ones.
Snapchat has been downloaded well over 200 million times and is especially popular with a young demographic of people. Snapchat can be used both for fun and for business as it has a feature called Instant Create that lets you quickly and easily make ads and then share them based on location in order to make sure they are seen by your target demographic.
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