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5 Most Powerful Psychological Tricks in Sales

To buy or not to buy? That is the question, a question that any salesperson knows the answer to and that is to buy. This article digs deep into the 5 most powerful psychological tricks in sales.

 5 Inexpensive Strategies to Quickly Boost Sales | SCORE


1. Understand That Marketing and Psychology Go Together

When you go into sales of any kind, you're not just a salesperson, you're a psychologist not legitimately obviously but there's a lot of psychology wrapped up in powerful sales and learning about a person's psyche and what makes them spend is hugely important. Investopedia lists five money personalities namely; investors, savers, big spenders, debtors and shoppers. Each category's spenders have different personalities and it's up to the seller to learn the ins and outs of each one to make a successful sale.

 

2. Empathy

If you're going into sales purely to make money, then you're not going to do very well. People are tired of greedy-profit-hungry salespeople and are looking for real people and products they can relate to, are easy on the environment and have a ripple effect of goodness. Empathy is key here and not pretend. Empathy either by genuinely giving a damn and by putting yourself in your customer’s shoes, that's the kind of empathy I’m talking about and it doesn't require a psychology degree to figure out either.

 

3. Provide Products with High Prices Along With Low Priced Items

The whole point of this psychological trick is actually not to get you to buy the higher-priced item but to make you purchase the more affordable option while you're secretly thinking you've scored a bargain but in reality you've just been caught hook line and sinker.

 

4. Consumers Want Ethical Choices

Selling a product that says ethically sourced compared to tastes amazing is going to move a lot easier and you could up the price too. Customers want to know that just by purchasing their coffee beans they're helping to save the world even if that's all they're doing. As consumers, we have so much power to change the world by just being careful in what we buy.

 

5. Just Be Honest

They say honesty is the best policy and it is true. We’ve all had experiences with untruthful salespeople. While lying might be an effective short-term solution to bag a sale, it's definitely not a long-term answer. Rather than acknowledge the areas you're lying about, fix them and then sell confidently from there onwards.

 

Thanks for reading. See you in the next article.

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