Opera News

Opera News App

Branding Your Products To Sell.

LixdofMedia
By LixdofMedia | self meida writer
Published 15 days ago - 7 views

Branding is the promotion of a particular product or company by means of advertising and distinctive design. So why is successful branding important in your marketing strategy for attracting your target audience?

As you can see, there are so many different takes on the rather broad topic of “What does branding mean?” “Branding” today is so vague that no one can seem to agree on a set definition. A branding strategy is also vastly different than it was just a few years ago. An athlete no longer just plays their respective sport; an athlete is a brand himself, one with a strong brand identity at that!


Five Different Types of Branding Strategies.

Company Name Branding

Well-known brands leverage the popularity of their own company names to improve brand recognition. Logos, slogans, packaging or colours are generally recognized by consumers in association with the business as a whole. For instance, companies like Coca-Cola, Tylenol and Porsche rely on company name branding to engage with their audiences.


Individual Branding



Large companies with a variety of well-known products may opt for an individual branding strategy by giving each product its own brand name. For example, Apple is the parent company but relies on an individual branding strategy to market its different brands such as Mac, iPhone or iPad.


Attitude Branding

Sometimes a company will rely on an overall feeling or attitude to market its products and reflect its business. This branding strategy brings the business to life by marketing a larger feeling to create an emotional connection between the brand and its customers. Brands such as Nike use attitude branding not only to sell athletic shoes, but also to promote a healthy lifestyle that aligns with its infamous slogan, “just do it.”


Brand Extension Branding

An existing strong brand may decide to extend its success into a new venture with effective use of a brand extension strategy. Many clothing companies use brand extension strategies to launch a new line of shoes, fragrances or accessories. The products may be different, but the brand identity stays the same.


Private-Label Branding

Successful store brands may use private-label branding strategies to compete with larger retailers. For example, supermarket chains such as Kroger produce cost-effective brand options for specific food items.

Source: Lixdofmedia

Content created and supplied by: LixdofMedia (via Opera News )

Tags:      

Opera News is a free to use platform and the views and opinions expressed herein are solely those of the author and do not represent, reflect or express the views of Opera News. Any/all written content and images displayed are provided by the blogger/author, appear herein as submitted by the blogger/author and are unedited by Opera News. Opera News does not consent to nor does it condone the posting of any content that violates the rights (including the copyrights) of any third party, nor content that may malign, inter alia, any religion, ethnic group, organization, gender, company, or individual. Opera News furthermore does not condone the use of our platform for the purposes encouraging/endorsing hate speech, violation of human rights and/or utterances of a defamatory nature. If the content contained herein violates any of your rights, including those of copyright, and/or violates any the above mentioned factors, you are requested to immediately notify us using via the following email address operanews-external(at)opera.com and/or report the article using the available reporting functionality built into our Platform

YOU MAY LIKE

She Quit Miss Ghana Just Before its Finals and Her Excuse Was Worth It, As She Shines Today. PICS

59 minutes ago

85 🔥

She Quit Miss Ghana Just Before its Finals and Her Excuse Was Worth It, As She Shines Today. PICS

Some wonderful Ghanaian made dishes to try at home this festive. Fufu, banku, Akotonshi.

1 hours ago

49 🔥

Some wonderful Ghanaian made dishes to try at home this festive. Fufu, banku, Akotonshi.

Children with HIV, AIDS and Disabilities During Covid-19 Abnormal Pandemic Times Need Support

1 hours ago

38 🔥

Children with HIV, AIDS and Disabilities During Covid-19 Abnormal Pandemic Times Need Support

Hearts of Oak’s centenary anniversary trophy is still in Nigeria - Ricangy

1 hours ago

264 🔥

Hearts of Oak’s centenary anniversary trophy is still in Nigeria - Ricangy

Ghana Independence Day in 2021 was celebrated Uniquely

2 hours ago

28 🔥

Ghana Independence Day in 2021 was celebrated Uniquely

All you need to know about Anita Akua Akuffo; Marital status, kids, net worth and education

2 hours ago

3514 🔥

All you need to know about Anita Akua Akuffo; Marital status, kids, net worth and education

He is The Papa of Ghana's Charismatic Pentecostal Movement Indeed. Do You Agree?

2 hours ago

56 🔥

He is The Papa of Ghana's Charismatic Pentecostal Movement Indeed. Do You Agree?

Who remembers the beautiful lady sitting beside Akrobeto? See how she looks recently

4 hours ago

4310 🔥

Who remembers the beautiful lady sitting beside Akrobeto? See how she looks recently

Check Out What Nana Addo Posted On Twitter That Has Cause Many People Reacting

4 hours ago

187 🔥

Check Out What Nana Addo Posted On Twitter That Has Cause Many People Reacting

Ballon d'Or 2021:check out top Players who are capable of wining Ballon d'or this season

6 hours ago

190 🔥

Ballon d'Or 2021:check out top Players who are capable of wining Ballon d'or this season

COMMENTS