Advertisement is a marketing strategy which is adopted by firms to promote or sell their products or services to customers. It helps to increase sales and generates marginal profit.
Most firms use celebrities, media personalities, artistes and other relevant stakeholders as brand influencers in their advertisement. These brand influencers charge them for providing their services.
Yesterday, April 10, 2021 the Ghanaian veteran actress, movie producer and a Member of Parliament for Ketu South constituency in the Volta region, Honourable Abla Dzifa Gomashie, hilariously questioned alcoholic companies on how they select people for advertisement.
According to her, she has not seen any alcoholic company using a drunk person in an advertisement before.
She further asked whether their decision to exclude dipsomaniacs for advertising is influenced by embarrassment of their customers.
“I have never seen an alcohol company using a drunk person for any advertising before. Are they ashamed of their customers”, she said.
She wrote this on her Facebook page.
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