Media Generale, onwers of Ghana's oldest private TV station has launched a new logo for TV 3. The rebranding of TV 3 was done in its Adesawe head office in Accra today. It was planned to conincide with the 25th anniversary of the TV station.
Launching the logo, information minister, Kojo Oppong Nkrumah admonished the giant media house to guard against reputational risk. He said for a media house to maintain its status quo for 25 years is not a mean thing. He said he had just written his Basic Education Certificate Examination (B.E.C.E.) when TV 3 started its test transmission in 1997. Till date, the station still booms.
On his part, Mr. Francis Doku, MG's Managing Director for TV said the 25th anniversary is a year long exercise. He said there will be lectures on impact of television in national development as well as other programs to reward loyal viewers.
Other dignatories took turns to commend Media Generale for the innovations and it's ability to remain the most watched television station in Ghana.
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