Kweku Darlington can now be counted as one of the top new artists in Ghana. He made this possible by the hard work he put in his hit single song, "Sika Aba Fie". The song is now trending and topping popular music charts in Ghana.
In a radio interview with Nana Yaw Santana on Bell Radio, Kweku Darlington explained that payola played a major role before the song got to the mainstream. According to him, he paid payola to several radio and TV stations so that his song will be played on air. This is one of the difficulties underground artists face before coming to the mainstream music.
At this stage, nobody knows you. Apart from the hard work in the studio session, you have to also make sure your song gets to the media. This comes with a lot of expenses but when it is well done, it will turn out to be an investment just like what Kweku Darlington is enjoying at the moment.
Talent they say isn't enough in ones career. You might not like to pay payola but at a point in time, you may be forced to. The topic of payola is a delicate one and some will see what Kweku did as a wrong move but others too will see it as a good move. This has pave way for the young artist and it is going to affect the rest of his subsequent songs he is going to release. Now he can be counted among the young new artists whose songs are enjoying airplay in Ghana.
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