Davido has released the top-secret behind the success of his music abroad. Granting an interview to Trevor Noah on the Daily Show, the “OBO”- which means rich man’s son revealed that Nigerians in the diaspora made his music popular. Not only him but that of his colleagues as well. He recounted how they did that to Trevor Noah.
According to Davido, some Nigerians will go to the club and tell the club owners that they want to spend 50,000 dollars in the club, however, they want to hear Davido’s track when the bottles are coming. Some will also go in their numbers and tell the DJ to play Davido or Wizkid’s track else they will switch clubs. So, the more they were doing that, people got to hear their tracks and they were able to sell out every venue. He said there was a time that he sold top venues and people kept calling his manager to enquire who he- Davido was. He paid tribute to all Nigerians in the club because they made him more famous and rich without connection abroad.
However, back home in Ghana, we hate our own for no apparent reason. My friend in London narrated how he one day visited a Nigerian friend with his Ghanaian friend. So, there were two Ghanaians and one Nigerian in the room. The conversation switched to music and the Nigerian guy was narrating how excited he was about Mzbel’s “I am 16yrs” track. He was overwhelmed by the track and couldn’t stop talking about it. But his Ghanaian friend degrade Mzbel to the Nigerian to the extent that my friend was shocked. Ghanaians, we hate ourselves that is why our talents can’t go far.
Look, had it not being the late Komla Dumor who introduced Sarkodie to the international world and BET, where would Ghana be? Sarkodie too has tried by introducing others to Tim Westwood and giving them exposure. Today, Kwesi Arthur has been there, Mr Drew, Yaw Tog, Amerado and Kwaku Flick. There are thousands of Ghanaians out there in the diaspora but still, the network is terrible. And we always come back home to attack our artists for not grabbing GRAMMYs and BETs- we refuse to realize our role in the game.
Last week, I was having a discussion with someone and the person was telling me how he will never listen to Ghanaian music again because they are trash and doesn’t deserve any award. He will rather listen to Nigerian music and American Hip-hop. Later, he added that Sarkodie hasn’t won GRAMMYs but Burna Boy has. And so I asked him: how can Sarkodie win anything if you don’t listen and download his tracks. You don’t promote him on your social media handles and stop talking trash at his brand. Ghanaians should be serious because the Nigerians are seriously working around the clock.
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