Award winning dancehall artist, Shatta Wale has proposed a multi-billion agenda for musicians and stakeholders in Ghana's music industry. According to him, this is the missing link in the country's effort to market and spur development for the music industry.
Detailing his ambition to champion this cause, Shatta Wale in his recent address noted that Ghana lacks a unique music genre that could be solely be credited for. He shared that though some good works have been produced by artists in the country, the impression that the big industry players have about 'us' is that we lack a unique genre that could distinct itself from any other produced in Africa or across the globe.
Shatta had just returned from a vacation from the United States of America, where he got to have some business meetings with top music promoters only to be 'enlightened' about Ghana's major setback. He emphasized that the lack of a unique music genre dawn on his conscience the opportunities artistes in Ghana are missing.
"One of the major setback in the Ghana Music Industry is the lack of a unique genre that can solely be attributed as a people. While I was in the state, I was in different business meetings with foreign stakeholders and investors, and one question they all seem to ask was; what kind of music do Ghanaians do?
"And the question was one that kept me thinking. Indeed, I was speaking with them as a dancehall artiste but they still wanted to know the kind of music we do here in Ghana. Basically they wanted to know what kind of genre we are known for as a nation."
On this note, Shatta Wale is calling on all artistes and stakeholders in the Ghana Music Industry to rethink indigenous music and find ways of promoting it for greater benefit.
"I want to propose that we as music makers and stakeholders come together and identify one genre that can be attributed to all music works coming from our part of the world. Lets do it for this for our industry to give it the global attention that we have long desired," he stated with zeal.
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