The African fashion industry has been involving significantly over the last years. Many African designers have been seen participating on the international stage showcasing their creativity and designs and being applauded by fashion lovers worldwide.
Their representation in magazines and fashion events has put the spotlight on the growing fashion scene of the African continent.
Not only the unique fabrics and designs but also the African culture, the heritage and beauty have left a long lasting impression on the international Fashion stage.
The number of models of African origin being casted by the big fashion fashion brands has risen significantly and they are frequently featured in leading fashion magazines.
Africa's creative industry overall has started gaining notice both regionally and internationally. Several local fashion brands have earned global recognition due to the talent and artistry of the designers. One remarkable award winning designer is Folake Folarin-Coker. Her brand Tiffany Amber has particularly become popular during the New York fashion week. In the meantime, her collection has been displayed in London, New York and Paris. Another upcoming artist, Deola Sagoe has dressed international artists for example the super star Rihanna.
The African footwear industry is still in nascent stage.
Africa is blessed with abundant materials, labour and skills imperative for the growing of any industry.With the population of over 1.2 billion of Africa and and still growing fast, this gives a huge opportunity in the form of a large market size for investors to leverage on fashion brands with the right marketing strategy. This industry really has the potential to flourish.
Also, Africa's rapid increase in middle class households has also increased the market for luxury goods as there is demand for better quality products due to growing disposable income.
The African market is growing from basic commodities to modern Life style.
Africa's Fashion Industry's future is bright.
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