It is no denying fact that adornment/dress code/dressing is very much part of branding in the entertainment industry just like the very unique talent with which they negotiate their entrance and very sustenance in the industry. Unfortunately, some of these artists in Ghana and elsewhere have overdone it which sometimes even shift attention from the very content they produce.
This heavy overly done dressing is often found among those in the HIP HOP genre. Interestingly enough, this trend in recent times in Ghana appears to be seeing some decline as some of the young artists in Ghana have resorted to a more simplified and Ghanaian or African way of adornment by way of highlighting their uniqueness. A classic example among such people in Ghana right now is King promise, the size of whose footwear is apparent for all to see. Manifest is another whose love for African print and beads is a very clear case study. It will be incomplete not to mention Okyeame Kwame who has taken the Ghanaian or African adornment to a whole new level.
Some of these industry players who have resorted to emphasize their talents over their adornments were as usual in their simple elements when they mounted the stage to pick up the products of their talents and sweats.
Check out a few of these artists below:
Kwame Eugene in a plain white top...
Kweku Smoke in a black tuxedo
King Promise in his light green plain pullover
Adina in her simple flowing African dress
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