Makeup is worn everyday by millions of people around the world. It is one of the most prominent expressions of the ancient and universal human practice of decorating the face and body. However, the psychological causes, mechanisms, and consequences of makeup use remain poorly understood. For example, little is known about how wearing makeup changes how people are perceived.
Ghanaian celebrity, Afia Schwarzenegger is one person who is a lover of make up artistry. Across all her social media handles, she is seen with pictures with massive face and body make up.
One that is making waves is her recent post where she was seen applying some dark concoctions on her beautiful face. Many believe she should be awarded the title, "paint mu Champion". This is because if the numerous adverts she does for cosmetic products.
Applying makeup is a widespread behaviour with important social consequences, yet the ways that makeup modulates social perception remain largely unexplained. A study found that makeup affects apparent age in multiple ways. Forty and 50 year old women appeared younger when wearing makeup. However, 30 year old women appeared no different in age whether wearing makeup or not, while 20 year old women appeared older when wearing full face makeup.
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