Every successful company there is happens to have a certain strategy or even strategies that ensure their continuous domination of a particular sector of production. Coca-cola happens to be one of the few companies to have a certain form of rare success when it comes to production. It turns out, that the company's formula for " Coca-Cola syrup" which bottlers combine with carbonated water to create the soft drink is a well-guarded secret. Coca-Cola inventor, John Pemberton is known to have shared his original formula with at least four people before his death in 1888_ the founder, Asa Chandler who purchased the rights to the formula from Pemberton's estate in 1891 is said to have been the one who instituted the veil of secrecy which has since protected the formula from publicity.
According to the company, only two employees are privy to the complete formula at any given time and not allowed to travel together. In the events of the death of one of the custodians, then the other must choose a successor within the company and pass on the secret, their identities happen to also be a secret in itself. The only written copy of the formula is being kept in a vault at Atlanta, USA on the grounds of "World Of Coca-Cola"_ a museum, for public display.
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