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We must study Shatta Wale and his marketing strategies - Socrate Sarfo.

Renowned movie producer Socrate Sarfo has called for Shatta Wale and his marketing strategies to be studied in schools across the country. He was making a submission on yesterday's edition of United Showbiz entertainment program on UTV. Shatta has carved a niche for himself in the Ghanaian entertainment space as the most controversial musician. He has fought with almost everyone in the space.

He always trends in negative news. He has thrived on the ability to generate buzz about himself on any negative news about him. It seems that strategy has served him well all these years. Anytime his popularity is waning, he always finds something to do that will make him trend and be on the lips of many Ghanaians. You may not like him but when it comes to setting the pace, Shatta is up there with the very best.

One other aspect of Wale that many Ghanaians have become accustomed to is his humour. That's something we didn't know initially. Shatta can be very funny. If you watch some of his funny videos, you will laugh uncontrollably. He is a nice person with controversial characteristics.

Content created and supplied by: Courageous92 (via Opera News )

Shatta Shatta Wale Socrate Sarfo United Showbiz Wale

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