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The government will equip all 600 public relations units across the country to improve communication

The government is retooling and equipping all 600 of its public relations units across the country in order to effectively communicate government programs and activities.

This is to improve work and output in all of the country's government institutions.

The Minister of Information, Kojo Oppong Nkrumah, made the announcement during this week's opening ceremony of a training workshop for public relations officers in Tutu, Eastern Region.

The workshop aims to expose professionals to relevant, consistent, and improved methods and skills in order to achieve better results for the government sector.

The Information Minister said every government organization must have a functioning public relations unit; otherwise, getting the job done is nearly impossible.

According to the Minister, training is critical to ensure that professionals update their skills and that the sector maintains a qualified group of public relations professionals.

"The first phase of the training, which is expected to train 60 public relations professionals, has just begun with the first 30." "The other 30 will take their turn in subsequent training," Mr. Oppong Nkrumah said, adding that all regions will benefit from the same.

He expressed gratitude to the Ghana Institute of Journalism (GIJ) for the consensus reached to ensure the skill enhancement of public relations practitioners and expressed hope that the rich expertise of the resource persons would be applied to the output of the officers in this engagement to add to knowledge.

Mr. David Owusu Amoah, Acting Chief Information Officer of the Information Services Department (ISD), has charged all PROs with participating in the Department's transformational program to boost growth and make the necessary impact for national development.

Mr. Owusu Amoah lauded the Minister's efforts to retool its offices with the necessary modern equipment to elicit positive results and urged practitioners to see training as critical in avoiding the creation of skill gaps at all MDA PR units for better output.

Mrs. Ethel Ammisah-Cudjoe, Head of the Public Relations Coordinating Division, urged practitioners to change their attitudes, particularly regarding the use of its virtual reporting platform, "Bonsu."

"The essence of the training is defeated if you do not provide the required information on the Bonsu platform to assist our sector Minister and the PRCD in performing their work with ease," she believes.

This, she explained, is capable of causing a lot of tension at work as well as information gaps for the sector, which is why the narrative needs to change after the training program in order to improve the image and also have a good projection of work at all levels.

Mr. Mawuko Afadzinu, President of the Institute of Public Relations (IPR), also stopped by to encourage practitioners to connect and build profitable relationships during the training activity in order to improve their lot as practitioners. He also reminded participants that they are the most important resource in their organization and must be seen, felt, and heard regardless of their limitations.

The five-day training program would take public relations officers through a variety of disciplines such as crisis and content management, media relations, and monitoring, among others.

Dr Ike Tandoh, Dr Albert Anani Bossman, Dr Noel Nutugah, and Dr Mavis Essandor are all from the faculty of Public Relations, Research, Advertising, and Media Relations at the Ghana Institute of Journalism.

Content created and supplied by: @NanaKwame (via Opera News )

Eastern Region Kojo Oppong Nkrumah


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