Brands have a big place in the football and basketball economy. Whether for clubs or for athletes. Brands invest a lot of money to associate with players and support them throughout their careers. Great African sportsmen are no exception to the rule. Discover in this article the brands that sponsor the biggest names in African sport.
The Nike brand is one of the leaders in the market. It sponsors a large number of African footballers and basketball players in the biggest leagues in the world such as the NBA and the England Football Championship. Among them we can distinguish Manchester City striker Riyad Mahrez, who has been officially sponsored by Nike for a few years now. He wears the Nike Mercurial Superfly VII Elite football boots, for the 2020-2021 season.
Senegalese basketball player Gorgui Dieng, who now plays for the Memphis Grizzlies, has been in partnership with Nike for a few years. He wears the Nike PG 3 basketball shoes.
The brand has also been the official sponsor of Gabon striker Pierre-Emerick Aubameyang for several years. And he does everything possible to promote the brand, including having their logo on his haircut. Aubameyang indeed claims down to the smallest details its belonging to the American brand. This would have earned him to sign a life contract with them that would earn him an annual salary of nearly 2 million euros.
We can also count the Cameroonian basketball player Pascal Siakam faithful to the emblematic line of Kevin Durant KD, which is a subsidiary of Nike. He's been wearing that mark since being drafted by the Raptors in 2016-17, donning the KD 9 for the first time in his rookie season. He then stayed with KD 10 for two seasons, even though most players had long since moved on to KD 11 or even KD 12. Now being an eternal All Star contender and second player on the All-NBA team. in 2020, Siakam now wears the Nike KD 13.
The Ivorian striker, Nicolas Pép, who plays for Arsenal, is also one of the muses of the brand whose Nike Mercurial Vapor XIII Elite football boots he wears for the 2020-2021 season.
Note that the Ivorian striker Wilfried Zaha of Crystal Palace also wears the Nike Mercurial Superfly VII Elite football boots for the 2020-2021 season.
Naby Keïta, Guinean midfielder, who plays for Liverpool, is sponsored by the brand. He plays with the Nike Mercurial.
Besides their partnership with Nike, some of these great African athletes are also linked to other famous brands. Riyad Mahrez is also in partnership with the historic Algerian mobile operator Djezzy who, in an attempt to relaunch in 2018, had chosen the player as headliner during an advertising campaign to extol the speed of its 4G.
Wilfried Zaha, who is well known for having a keen interest in fashion, has been selected by the sportswear brand, Hummel, to be their ambassador and present their new line of clothing. He signed an approval agreement with the Danish brand.
Adidas also has big names to its credit including Mohamed Salah, the Egyptian footballer. The Liverpool striker has been one of the three-striped brand's biggest contracts in recent seasons. The Pharaoh is one of the most bankable players of the moment and inevitably brings a certain spotlight to Adidas on the other side of the Mediterranean.
There is also Idrissa Gana Guèye, the Senegalese midfielder playing for PSG, who is sponsored by the brand whose shoes he wears.
5. Vodafone Egypt
In 2018, Mohamed Salah also partnered with the Vodafone Egypt brand to become the ambassador of a United Nations program that provides digital learning tools to refugees in his homeland.
Apart from Adidas and Nike, the two leaders on the market, other brands also sponsor the great African sportsmen. We can distinguish Puma who has Senegalese defender Kalidou Koulibaly to his credit in Naples.
The Ivorian defender who plays for Manchester United, Eric Bailly, has also signed a partnership with the brand.
7. New Balance
Sadio Mané, who had long been sponsored by Nike which paid him more than 500 thousand euros (327 million CFA francs) per year, finally joined another American firm, New Balance, for a little over 800 thousand euros (524 million of CFA francs) annually, as announced by the English press. An entry into the greats in terms of marketing, since the Senegal striker had not only become the brand's ambassador at the World Cup in 2018, but also its representative in Africa.
8. Under Armor, HyperX
Cameroonian Philadelphia 76ers basketball player Joel Embiid signed an ambassadorial contract with American brand Under Armor in 2018. He is also in partnership with HyperX, which is the division that deals with games at the Kingston Technology Company. This is the most popular headset brand in the video game industry. With Embiid signing into the HyperX family, HyperX became the first brand connected to Team Dignitas, the Philadelphia 76ers, and a team player.
Nigerian Indiana Pacers basketball player Victor Oladipo saw success in the field that led him to a nice shoe deal with the Jordan brand, where he was the face of Jordan's Extra. the 2016-17 season. Upon his return to the Pacers on January 29, 2020 after a long injury, Oladipo sported a wild pair.
The Ivorian midfielder, Yaya Touré, had been the ambassador of the famous car brand Nissan, which had used him in several campaigns related to the UEFA Champions League in 2015, when he was still playing at Manchester City. The brand also used its image during the African Cup of Nations of the same year in its advertising campaigns in Africa. Through this partnership, the Japanese car manufacturer sought to increase its development in African countries.
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